In this digital age, there has
been an assimilation of media by various mechanisms; websites, social media and
online magazines now incorporate the written word alongside video, music,
animation and art. To a great extent, then , book readers expect the same. Books must evolve. Look at
ebooks, specifically epub3, which incorporate sound and graphics into the
publication. Although considered ideal for non-fiction, it should be embraced
by fiction writers. Those who do are the new experimenters and the digital word
the new laboratory.
Dynamic websites are the perfect
tool for poly-authorism; it becomes the core, rather than the books. From it, a
diverse means of reader engagement is possible. This, of course, has been going
on for some time; plenty of authors have websites and social media profiles,
but the suggestion is not so much using these platforms to connect with
readers, but to specifically create media to engage them instead. If books evolve, then so must
authors, and experiment with engaging readers via alternative media, rather
than relying on books, that is text, alone. Writers are creative and can expand
their skills into avenues beyond the written word. There’s no excuse not to
produce complementary media, and evolve as the written word has, to become
producers, rather than remain purely authors. Music, video, artwork and
audiobooks are some examples, and there are ample, often free, online tools
available to do this. Moreover, who is there better at expanding a book’s
imagery and theme, character and scene that the person who wrote it?
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